Last Updated on May, 20, 2025
At Pairfect IO LTD ("Pairfect", "we", "our", or "us"), we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you use our AI-powered influencer marketing platform (the "Platform"). We operate in compliance with the General Data Protection Regulation (GDPR).
By using Pairfect, you agree to the practices described in this policy.
1. Who We Are
Pairfect IO LTD is a company registered in the United Kingdom. Our platform helps small and medium-sized businesses (SMBs) find and collaborate with influencers through AI-powered campaign matching.
If you have any questions, you can reach us at support@pairfect.io.
2. What Data We Collect
We collect the following categories of personal data:
For Business Users (SMBs):
Full name, email address, and password
Company name and business description
Campaign goals, performance data, and budget
Analytics and usage patterns within the platform
For Influencers:
Public profile details (name, username, follower count, etc.)
Media performance metrics
Platform engagement data
Social media account information (via Meta Graph API, if connected)
Automatically Collected Data:
IP address and device information
Log data and usage statistics
Cookies and similar tracking technologies
3. How We Use Your Data
We use your personal data to:
Create and manage your account
Match businesses with relevant influencers
Analyse campaign performance and improve recommendations
Communicate with you about updates, support, and offers
Comply with legal obligations
4. Legal Basis for Processing
We process your personal data under the following legal grounds:
Performance of a contract – to provide services you have signed up for
Legitimate interests – to improve our platform, prevent fraud, and market relevant features
Consent – for optional activities like marketing emails or integrating third-party platforms
Legal obligations – where processing is required by law
5. Third-Party Services
We work with third-party providers to deliver and improve our services. These include:
Google Cloud Platform (GCP) – for hosting, data storage, and analytics
Meta (Facebook/Instagram) Graph API – to retrieve publicly available influencer data, with consent
Other analytics and infrastructure tools (e.g. Mixpanel, Sentry, or equivalents)
These providers process your data in accordance with their own privacy policies and may operate in jurisdictions outside the EEA. Where necessary, we ensure adequate safeguards (e.g. Standard Contractual Clauses).
6. How Long We Keep Your Data
We retain personal data only as long as necessary to:
Deliver services to you
Meet legal and regulatory requirements
Resolve disputes and enforce our agreements
When your data is no longer needed, it will be securely deleted or anonymised.
7. Your Rights Under GDPR
You have the following rights regarding your personal data:
Access – request a copy of the data we hold about you
Rectification – correct inaccurate or incomplete data
Erasure – request deletion of your data (“right to be forgotten”)
Restriction – limit how we process your data
Objection – object to data processing under legitimate interests
Portability – receive your data in a structured format
Withdraw Consent – at any time, where processing is based on consent
To exercise your rights, contact us at support@pairfect.io.
You may also file a complaint with your local data protection authority.
8. How We Protect Your Data
We take appropriate technical and organisational measures to safeguard your data from unauthorised access, disclosure, or destruction. This includes encryption, secure access controls, and regular audits.
9. International Data Transfers
If your data is transferred outside the EEA, we ensure adequate safeguards are in place, such as:
EU Standard Contractual Clauses
Data processing agreements with third-party vendors
10. Cookies and Tracking
Our platform may use cookies or similar technologies to improve user experience, analyse traffic, and deliver personalised content. You can manage cookie preferences through your browser settings.
11. Updates to This Policy
We may update this Privacy Policy from time to time. When we do, we will revise the "Effective Date" at the top of this page. Significant changes will be communicated via email or in-app notification.
12. Contact Us
If you have questions about this Privacy Policy or your data, contact us at:
Pairfect IO LTD
Email: support@pairfect.io